By becoming an UllrGrass vendor your business will have the opportunity to drive brand awareness with approximately 3,000 festival attendees with pre-event promotion, onsite signage, sampling and more.
Attendance: Ranges from 500 -3,000 music, craft beer and Golden enthusiasts per day.
Social Media Reach:
UllrGrass: 5,100 + Facebook Followers, 2000 Instagram Followers
Target Market Profile:
Festival patrons are primarily from Colorado, Utah, Arizona, Wyoming, New Mexico and Kansas. Some devoted fans travel from coast to coast.
Environmentally and Sustainably Minded, Highly Socially Conscious
Early Adopters - Music, Tech, Ideas & Fashion
18-44, Lifestyle-centric Males & Females
Product Restrictions:
No alcohol or marijuana products.
Beverages must be approved by vendor manager as other food and beverage vendors will be on site.
No glass containers, styrofoam, breakable plastic, carry-in alcohol or weapons are allowed in the festival grounds. Please adjust your product line accordingly. We also strongly suggest that you do not use plastic bags- or at least re-use plastic bags.
If you carry products that are made of glass or other materials that could be potentially harmful if broken, you will be required to supply and use packing materials such as boxes or bubble wrap to ensure that these items can be transported outside the festival grounds without any damage to the item or to any fellow Festivarians.
Booth acceptance is based on the understanding that you will sell only those items listed on your application. You may not sell any additional items without our express consent. In addition, you may not sell any items that refer to the festival UllrGrass. In some cases we make arrangements for the licensing of our goodwill, but we strictly protect our trade name and would hate for you to have a garage of inventory and nothing to do with it.
Event Information
Dates/Times: We expect vendor booths to be in place on Friday before the event begins and to come down at the end of the event on Sunday. It is up to you to decide when you want to be “open for business” based on your staffing availability and crowd flow. The times and attendees below are estimates. Keep in mind that weather can impact event attendance but the show will go on, rain, snow, wind or shine.
Vendor Load-in: Friday, January 31, 2025 before 3pm
Vendor Load-Out: Sunday, February 2, 2025 after 5 pm
Festival Hours:
Friday: 3:00 PM – 10:00 PM, approx. 500-800 attendees
Saturday: 11:00 AM – 10:00 PM with Beer Fest 1:00 am - 4:00 PM, approx. 2500 attendees
Sunday: 11:00 AM – 5:00 PM, approx. 500 – 1000 attendees
Booth Space
Vendors are provided a booth space that is a single story, 10' X 10' space with ten feet of space open to the crowd.
Vendors are allowed an additional prep area directly behind their booth. However, the size of individual prep areas varies by booth location due to the physical layout of the festival grounds. If you require additional space you must make advance arrangements with the vendor manager and may result in a higher booth fee.
If you are a returning UllrGrass vendor you may request a booth spot, but there are no guarantees. At load-in, the Vendor Director will show you to your space which will be determined based on the layout of the overall grounds, prior history with the event and any special set up requirements.
You are responsible for constructing, furnishing, lighting, maintaining and removing your own booth materials, leftovers and trash.
Vendors will supply their own tables, chairs, tents, power and weights for securing tent - no stakes are allowed in Parfet Park.
A booth with three sides and a protective, wind, rain and snow resistant roof.
Due to the ever-changing weather conditions in Colorado, we recommend that vendors lay down some type of flooring (preferably wood) in their booths to avoid the possibility of damaged merchandise due to high winds, snow, rain or mud. Be prepared for any and all types of weather.
All booths must provide their own 5 lb. fire extinguisher and tie downs for all propane tanks.